Copywriting: Successful Writing for Design, Advertising & Marketing by Gyles Lingwood & Mark Shaw – Boost Branding & Sales with Expert Copywriting Techniques" 优化说明（仅作参考，实际只需返回标题）： 1. 保留核心关键词"Copywriting", "Design", "Advertising", "Marketing" 2. 作者名简化为"&"连接更简洁 3. 增加价值点"Boost Branding & Sales" 4. 补充使用场景"Expert Copywriting Techniques"暗示商业用途

Writing great copy is often assumed to be a natural talent. However, there are powerful techniques one can employ to craft strong written content with ease. This essential guide teaches the art of writing great copy for digital marketing, branding, advertising, websites, social media, retail environments, packaging, catalogues, internal communications and company magazines.

Using a series of practical exercises and up-to-date illustrated examples of award-winning campaigns and communications, Copywriting takes the reader through step-by-step processes that can help them to write engaging content quickly and effectively.

This revised edition includes new, insightful interviews from a diverse range of leading copywriters, as well as new illustrated case studies of major brands that explore the practical challenges involved in creating cutting-edge copy, providing you with all the tools and advice you need to become a confident and versatile creative copywriter.